I have this weird addiction to digital marketing dashboards. It’s weird because I always told myself I hated numbers. Probably because of flashbacks to high school math teachers with their scary red pens, bad jokes and coffee breath.
Dashboard Overcomplication Syndrome
It started with excel spreadsheets. Finding new formulas and ways to capture and present data and trends. But before I knew it my worksheets were monstrosities that made my eyes bleed. Excel is great but I forgot to KISS the dashboard, keep it simple stupid. Quickly everything got out of hand. When I graduated to Google Analytics and creating custom dashboards there, it’s like you fall into a wormhole of endless possibilities. It’s easy to forget to start with a hypothesis so that the data has something to answer. You suddenly turn into to a Hibachi chef for numbers. Slicing data with no rhyme or reason.
Digital Marketing Dashboards For Everyone
Now, if you’re not like me. Thrilled to discover new formulas or create new ways to slice website data, you may have already checked out of this post. But hold on one second. The hunt for a great free digital marketing dashboard brought me to Cyfe. A simple, widget based dashboard that can be manipulated for sales, marketing, and client management. With a myriad of data options right out of the shoot, it’s a digital marketer’s dream come true. Here’s a sample of what data sources it can pull in for you:
Interested? Okay so you’re thinking what’s it like. Is it really as simple as it seems? Well right now I’m using it as a simple marketing dashboard on one of my media sites where I blog about my travels to Minnesota’s North Shore. It took me less than 5 minutes to setup. Again, whether you want to use the data sources to track sales, marketing, project or clients, it’s literally plug and play.
Still not convinced? Well then go set up a digital marketing dashboard up for your blog, or agency or company. It’ll take 5 minutes and it’s free. Come back here and tell me about your experience and how you’re using it.