Marketing your prospects & pipeline will love. Really!
Buyer journeys have transformed over the past decade. Whether B2B or B2C, shoppers expect the experience to be dramatically different across their journey, driven primarily by empowerment through information. Today, when a buyer is close to making a purchase, they’ve already done a bulk of their research. The last three clicks or three feet before a purchase are left without as much influence on the conversion. With an inbound marketing strategy, brands are empowered to connect with the right audience, provide informative content and nurture them along their buying journey to closure aligned to the new buying process. As an inbound marketing consultant, I provide strategy, services, and implementation to launch, manage, and audit inbound marketing efforts.
Inbound marketing consulting and services can be customized to fit your unique needs and include:
Strategic Planning: inbound marketing planning including business opportunity, industry, goals, technology and comprehensive recommendations and planning.
Account Setup: implementation of tools and platform from marketing automation and email to social media and online advertising
Inbound Marketing Execution: Execution of all or some of your inbound marketing program including buyer personas, keyword strategy, content, blogging, campaigns, advertising, social media and more
Inbound Marketing Audit: A review of your existing inbound marketing efforts to identify growth areas.
Insights & Analysis: on a regular basis, we’ll measure and analyze social media performance, reporting on results and insights learned from your social audience regularly.
Contact me to discuss a tailored solution for your needs with custom, flexible pricing options.
Inbound Marketing FAQS
Do You Offer Guarantees? I (Lake One, LLC) do not offer guarantees. We make every effort to mitigate risk and adjust for variables during campaigns to drive for success, but advertising and marketing are always changing and so are the results. If we could predict future results on any kind of advertising, we’d already be living in our cabin in the woods.
How long will it take to see results? Most digital campaigns see results in the first 3 months and start seeing optimization gains within the first 6 months.
How do you charge? We offer flexible, flat fees on a monthly retainer. We calculate this by the resources required to deliver campaigns and sometimes as a percentage of the total media spend.
How is Lake One different from other agencies or consultants? Unlike agencies, Lake One offers a co-op of professionals who are experts in their digital marketing field. From branding and copywriting to analytics and optimization we can offer the flexibility of a large agency without the large agency fees. Compared to consultants, our co-op is comprised of a diverse set of professional experiences. From working in tech startups to working with Fortune brands, our diverse skill set coupled with our focus on growth creates a winning formula you will struggle to find at other agencies or in other consultants.
How do you measure social media marketing success? Great Questions! Bottom line, we measure social media marketing performance by its ability to drive success events defined in collaboration with our clients. Whether you’re looking to drive user acquisition, increase awareness or cart checkouts, we initially measure all activity based on its ability to drive these events in an exponential capacity, then for positive ROI.