Guest post on the Inbound Rocket Blog. Inbound marketing as a term has been around since 2006. Back then, Hubspot CEO Brian Halligan coined the term, and the marketing automation company went gangbusters pushing the inbound methodology. Inbound is the process of growing traffic and revenue by creating content that attracts buyers to you. Through […]
A collection of client earned media clippings, placed ghost writing, and interviews/ guest posts I've contributed to sources across the media spectrum.
Contribute column to Upwork Hiring Headquarters Blog. Inbound marketing is a lot more than a buzzword or a trendy way to talk about marketing strategy. It’s a process and approach to driving growth and creating momentum in a modern, measurable, and scalable way. For organizations looking to up the ante in their sales, inbound marketing […]
Guest post contributed to CreativeBloq. With each passing year, we see a surge in new tools and technology to make our marketing and creative lives easier. Just five years ago, 100 pieces of technology could claim the title of ‘marketing technology’. In 2016, that number skyrocketed to more than 4000. In the creative category of […]
Guest post contributed to Business.com. Inbound marketing is especially important today. According to a study conducted by Hubspot, organizations that place a heavy focus on inbound marketing techniques are an incredible four times as likely to be effective at achieving their goals than those that only focus on outbound efforts. This is something that works […]
Guest column to CMSWire. Marketing technology started out innocent enough. A colleague remarks, “I need to send an email for this webinar.” So an enterprising employee signs up for a freemium tool. Across the hall, marketing is onboarding a marketing automation platform. It has email, too. Over in sales, the team is discussing CRM. They […]