Guest column contributed to Credit Union Times.
In the search engine advertising (pay per click) world, there are studies that show around 25% of search advertising budgets are wasted. So if your credit union is spending $10,000 a month, $2,500 is going straight down the drain.
As online advertising has evolved, tactics expanded, and getting in the online ad game has become ubiquitous there’s a lot of opportunities to opportunities to waste ad dollars fast.