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Inbound marketing is a lot more than a buzzword or a trendy way to talk about marketing strategy. It’s a process and approach to driving growth and creating momentum in a modern, measurable, and scalable way. For organizations looking to up the ante in their sales, inbound marketing can be a great solution. Companies that follow the inbound process have been shown to be 4x more effective in driving revenue and hitting sales goals.
WHAT’S INVOLVED IN INBOUND MARKETING?
At a high level, inbound marketing focuses on attracting traffic, converting traffic to leads, and nurturing leads to new sales and opportunities. This may sound easy enough but the inbound process includes a variety of moving parts. For example, it can include ongoing strategy, research and analysis, creating and updating content, content promotion, reporting and optimization, email marketing, social media, ad campaigns and more.
If that seems like a lot to swallow for a small- or medium-sized organization, you’re right. Many large companies also struggle to effectively get all of the pieces of the inbound machine moving. It takes time, but at a 4x payout it’s worth the effort. One of the ways to stack the deck in your favor is to consider working with an inbound marketing consultant or partner.
Here are the top reasons and benefits for considering an extra hand for your inbound marketing efforts.