Guest column to CMSWire. Marketing technology started out innocent enough. A colleague remarks, “I need to send an email for this webinar.” So an enterprising employee signs up for a freemium tool. Across the hall, marketing is onboarding a marketing automation platform. It has email, too. Over in sales, the team is discussing CRM. They […]
A collection of client earned media clippings, placed ghost writing, and interviews/ guest posts I've contributed to sources across the media spectrum.
Contribute column to TNOOZ. In 1999 my family took a trip to Florida. This trip was dreamt of through TV ads, planned through pamphlets and documented through rolls of film. We actually had to fly home, drop film off to be developed and wait before any of our memories could be shared. Our brand experience […]
Guest column contributed to Credit Union Times One of my first professional mentors loved the saying, “Plan your work, work your plan.” As a young marketer, it was a response to everything I wanted to do. I hated it at the time but grew to love it throughout my career. Over the years, it has […]
Guest column contributed to Credit Union Times. It’s hard to believe the final days of summer are here. As we kick off strategic planning season, how much focus does your credit union put on digital marketing and member experience? For credit unions looking to add digital to their 2017 strategic planning sessions, consider these core […]
Guest column contribute to Credit Union Times. At the end of June, Facebook announced another change to its newsfeed algorithm. Score a win for cat videos, a blow to great rate posts. The gist of the change will result in more newsfeed content coming from friends and family and less from pages and publishers. Within […]