Below is the full text of a column I wrote in the July 2012 issue of Minnesota Business Magazine advocating business focus on integrating generational gaps rather then bridging them to spur …
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Gay Marriage Marketing: Why the same sex marriage cause wins in some states, and loses elsewhere
In May 2011, the Minnesota House of Representatives passed a proposal for a constitutional amendment that would define marriage in the state’s constitution as being only between a man and a woman. …
The Social Media Calendar Part 2: Three Tools To Help You Setup Your Calendar
The Social Media Calendar Part 2: Three Tools To Help You Setup Your Calendar One of the biggest hurdles for businesses getting started in social media marketing also happens to be a very …
Millennials and the job market, how to attract them with your job description
Attracting millennials with your job description can be tough. Not everyone can be google and offer onsite dry-cleaning. However millennials and the job market don't need to strike fear in your heart. …
CPM vs CPC advertising, what’s the difference and when to use the ad models?
A recent report published by Business Insider noted that in terms of advertising, Twitter beat up on networking behemoth, Facebook. The report outlined that on a revenue per impression basis, Twitter …
How to establish social media objectives for business
So the time has come. You or your organization has finally decided to bite the bullet and wade into the world of social media. But where do you even start? Simple answer; define your objective(s). But …
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