Can I Help Your Unique Situation?
I’ve had the privilege of working with brands and organizations from startup to Fortune. I only work with clients when I feel I can help them make an impact and they are committed to the growth process. No matter your unique situation, I’m always open to a friendly chat to see if my approach to modern, measurable marketing might be helpful. If you’re interested in discussing feel free to get in touch or give me a call at my consultancy, Lake One by calling 612-787-2801.
What I Do
Inbound marketing to drive demand and motivate action
Whether B2B or B2C, content is a magnet that drives demand and attraction for consumers and search engines alike. From blogs, articles, ebooks and more, information-rich content is the name of the game to drive leads, sales and opportunities as consumers educate themselves early and often.
Our inbound marketing programs work to create content, while providing promotion and nurturing to compel visitors to engage, share and convert.
Drive return with smart digital advertising from Google, Facebook and more
Digital advertising is a great way to get visibility, fast. Unfortunately, it can also be a major drain on cash if not executed with a focus on data driven insights and optimization.
Our approach is to develop and optimize campaigns leveraging data, insights and behaviors to drive positive, measurable results ensuring careful, prudent ad spend.
Media relations to develop and foster thought leadership
Media relations used to rely on boring press releases to build your brand. We focus on developing your brand’s point of view and unique expertise by creating media momentum in traditional and new media.
We do this by tapping into your expertise, industry position and creating newsworthy moments to develop your brand plotline in the news, blog and social spheres.
Analytics & automation to drive conversion optimization
Inbound marketing, advertising, and modern media relations will bring you more traffic. But a marketing tech stack will help you optimize and scale your marketing capabilities.
From automating marketing tasks to conversion rate optimization we know how to implement the right sit of tools to get major efficiency out of your marketing programs.
Some of the organization I’ve worked with include
- Baxter Credit Union
- Schools First Credit Union
- Agstar Financial Services
- City of Elk River, MN
- Call Scheduler
- Us Diamond Traders
- Native X