It's been about four weeks since I left the steadiness of a corporate gig for the dazzling delighted chaos of start up land and wow, what a ride.It's been an emotional, sensory overload of highs and …
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Three things wolves can teach us about marketing
It’s the end of summer and for me that means time for my annual pilgrimage to Minnesota’s north woods. Labor Day brings a special week long trip to the beautiful wilderness that surrounds Ely, …
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Celebrating 15 years cancer free
This July marks 15 years since my battle with childhood brain cancer. I blog about my cancer experiences on another site, Life After Cancer if you're ever interested in reading about that journey. I …
LinkedIn Advertising For B2C: How Olive Garden Crushed It
With B2B marketing my full time gig and consumer marketing in my past (with the occasional freelance engagement), I perk up when I see a consumer brand on what's normally a business ad platform and …
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Social Media Is Great, But Great Marketers Remember To Keep It Real
Some of the best lessons I've learned as a marketer have been through active learner as a consumer. In fact, as business communicators I think it's vital that we remain acutely aware of the other side …
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Social Media: The One Thing Every Brand Needs To Be Doing
There's plenty of debate around what brands should be doing when it comes to social media. Whenever I meet with a client or deliver a presentation the number one point I hammer home is to take the …
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