Digital Marketing Consultant, Childhood Cancer Survivor, Speaker - Minneapolis, MN
A collection of articles on advertising from Ryan Ruud. Ryan Ruud is a digital marketing consultant and the Founder/ CEO of Lake One, a digital marketing firm that helps brands grow by designing, building, and managing modern marketing programs driving leads, users, and sales.
In the past I’ve talked about LinkedIn advertising for B2C. Weird I know, right?! But what about B2B marketing? We spend all this time building personas, researching the content they search for and …
Continue Reading about How to Break Through Your B2B Lead Drought with LinkedIn Sponsored Content →
Whether you're a small business, nonprofit or marketing manager, you've probably spent some time wondering how to stretch your online advertising budget. Today's online advertising landscape offers an …
Continue Reading about How to stretch your online advertising budget and crush your ROI →
A story. It was a typical winter evening in Minnesota. Precipitation was falling and that meant the freeway traffic was stalling to a crawl. Lucky for me, that meant my commute home would be twice as …
With B2B marketing my full time gig and consumer marketing in my past (with the occasional freelance engagement), I perk up when I see a consumer brand on what's normally a business ad platform and …
Continue Reading about LinkedIn Advertising For B2C: How Olive Garden Crushed It →
A recent report published by Business Insider noted that in terms of advertising, Twitter beat up on networking behemoth, Facebook. The report outlined that on a revenue per impression basis, Twitter …
