Digital Marketing Consultant, Childhood Cancer Survivor, Speaker - Minneapolis, MN
With B2B marketing my full time gig and consumer marketing in my past (with the occasional freelance engagement), I perk up when I see a consumer brand on what's normally a business ad platform and …
Continue Reading about LinkedIn Advertising For B2C: How Olive Garden Crushed It →
Some of the best lessons I've learned as a marketer have been through active learner as a consumer. In fact, as business communicators I think it's vital that we remain acutely aware of the other side …
Continue Reading about Social Media Is Great, But Great Marketers Remember To Keep It Real →
The CMO Council released their 2012, State of Marketing report with some interesting findings. It was riddled with some relief, some frustration , some “duh” and some noggin’ scratchers.The report …
Continue Reading about 2013, The Year Of The Marketer? What Say You? →
So the time has come. You or your organization has finally decided to bite the bullet and wade into the world of social media. But where do you even start? Simple answer; define your objective(s). But …
Continue Reading about How to establish social media objectives for business →
The Social Media Calendar : Four Tips For Starting A Social Media Calendar “A journey of a thousand miles starts with a single step.” – Lao-Tzu It’s amazing the mileage some of those old …
Marketing is dead. Here's what's left. You know that scene in Beauty and the Beast where the village people break down the castle door? No? Here’s a refresher, it starts at 1:59. That scene …
Continue Reading about Marketing is dead. Here’s what’s left. →
