Digital Marketing Consultant, Childhood Cancer Survivor, Speaker - Minneapolis, MN
I've written in the past about the value of public relations in a nonprofit's marketing mix. Nonprofit organizations use public relations to help educate the public, increase donations and find …
Continue Reading about What Does A Non Profit PR Person Do and Why You Need One →
An overwhelming majority of shoppers, b2b and b2c start their journey with a search. That means your online presence is critical. But before we even get to creating websites that sell, how do we …
Continue Reading about Ultimate Checklist: How to choose a domain name for your business →
As a young marketer, I led a team at a B2B e-commerce technology company. Here, I learned about the complexities associated with manufacturing and indirect sales. Our e-commerce users often asked how, …
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In the recently released, Hacking Growth, Sean Ellis identifies functional silos as a primary inhibitor to growth. Primarily, the way functions don’t share information, data, insights. He credits the …
Continue Reading about Level up your Startup’s go-to-market and User Research with These Tools →
With the official start to summer just around the corner, it’s time to fill up the summer reading list for those long summer days and summer vacations. I read a lot of non fiction. A mix of history, …
Continue Reading about Inspire Business Growth With These 4 Books For Your Summer Reading List →
Inbound marketing is a term coined by Hubspot CEO, Brian Halligan back in the early 2010’s. At its core, inbound marketing refers to a style of marketing aligned to modern buyers. One where brands get …
Continue Reading about The ultimate guide to hiring an inbound marketing consultant →
