Digital Marketing Consultant, Childhood Cancer Survivor, Speaker - Minneapolis, MN
I've written in the past about the value of public relations in a nonprofit's marketing mix. Nonprofit organizations use public relations to help educate the public, increase donations and find …
Continue Reading about What Does A Non Profit PR Person Do and Why You Need One →
As a young marketer, I led a team at a B2B e-commerce technology company. Here, I learned about the complexities associated with manufacturing and indirect sales. Our e-commerce users often asked how, …
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In the recently released, Hacking Growth, Sean Ellis identifies functional silos as a primary inhibitor to growth. Primarily, the way functions don’t share information, data, insights. He credits the …
Continue Reading about Level up your Startup’s go-to-market and User Research with These Tools →
Inbound marketing is a term coined by Hubspot CEO, Brian Halligan back in the early 2010’s. At its core, inbound marketing refers to a style of marketing aligned to modern buyers. One where brands get …
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The other day I came across the following question on Quora: what is the role of technology in modern marketing? As I pondered my response over the next couple of days, I thought more about how …
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Digital marketing continues to grow in demand among marketer practices. With a new year ahead of us, many companies put "finding talented digital marketers" on their to-do list. Where looking to …
Continue Reading about 5 Ways To Find Talented Digital Marketers For Freelance or Full Time Needs →
