The Social Media Calendar Part 1: Four Tips For Starting A Social Media Calendar

“A journey of a thousand miles starts with a single step.” – Lao-Tzu

It’s amazing the mileage some of those old quotes get, but when it comes to social media marketing, heck marketing in general, Lao offers a good reminder for practitioners from beginner to expert.

As marketers and business owners it’s often easy to get lost in marketing planning and realize that we actually didn’t do any … well … doing. Arguably one of the biggest hurdles for businesses embarking in social media marketing is committing it to a schedule. I hit on this sentiment in an earlier post addressing the importance of social media planning.

Honestly, I’m not sure why the concept of a calendar is so hard to grasp …

You can read more from my latest post for Business2Community.