Guest post contributed to Credit Union Times.
Salesforce recently released its third State of Marketing report. Four thousand marketers from around the world, across diverse industries, participated in the research.
A key finding jumped out.
Eight-two percent of marketers believe social media marketing is core to their business. Seventy-five percent reported measuring ROI from the channel.
What a change in perception – not just over past years, but in the last year alone.
Last year, the report found 27% of marketers felt social media would eventually generate ROI with only 28% noting it already producing a result.
This rapid turn around boils down to three things:
- Better strategic planning by marketers;
- Better use of the platforms themselves; and
- More robust paid media capabilities.
Still, credit unions and financial institutions struggle to embrace, adopt and realize the value of social media. When well executed, social media goes beyond tweeting rates or wondering if anyone out there is even listening. Social media can be a powerful acquisition tool, a tremendous means of member engagement and a powerful force for community outreach.
Here are six signs of a strong social media strategy that will get your credit union firing on all social cylinders.