Guest post contributed to Business.com.
Inbound marketing is especially important today. According to a study conducted by Hubspot, organizations that place a heavy focus on inbound marketing techniques are an incredible four times as likely to be effective at achieving their goals than those that only focus on outbound efforts. This is something that works wonders in both the B2B and B2C spaces — in fact, Social Media B2B estimates that companies that actively blog (one of the core pillars of any inbound marketing campaign) generate an average of 67 percent more leads per month than those who don’t or who can’t be bothered.
But the simple fact of the matter is that not all inbound marketing campaigns are created equally. If you really want to amp up your sales pipeline and start seeing the results you deserve with inbound marketing, you’re going to need to keep a few key things in mind.