Guest post on the Inbound Rocket Blog.
Inbound marketing as a term has been around since 2006. Back then, Hubspot CEO Brian Halligan coined the term, and the marketing automation company went gangbusters pushing the inbound methodology.
Inbound is the process of growing traffic and revenue by creating content that attracts buyers to you. Through insights and ongoing efforts, you nurture prospects through a lifecycle to purchase. While the term inbound marketing is ten years old, the ideas behind it are older. Seth Godin’s 1999 book, Permission Marketing also brings up the idea of marketing that informs prospects, makes friends and turns them into customers.
Today, companies that follow the inbound process have been shown to be 4x more effective in hitting growth and revenue goals. Across industries (B2B & B2C) inbound is embraced.