Quoted in Shoprocket Blog.
Ecommerce stores too often neglect their on-site data. Not having a well-implemented analytics platform leaves stores without strong remarketing or cart abandonment re-engagement capabilities. Tracking key conversion points via analytics and triggering marketing activities off them, whether advertising, email or other medium, is one of the easiest, most cost effective and highest ROI tactics a store can engage but too often doesn’t.
The most discouraging part of this, is the setup is fairly straightforward and doesn’t require a tremendous effort. Once a tracking code is installed, all a store owner needs to do is set up remarketing audiences and create a few events. This might require help from a marketing firm or technologist. Once that’s done, the audiences and events can integrate into advertising or email marketing platforms, in most cases as easy as a click of a few buttons….