A column contributed to Credit Union Times, one of the 10 most read pieces of 2014.
A few weeks ago there was an opinion piece in Credit Union Times (“Gen Wait: Millennials Underbanked, Underfunded.” Jan. 13, 2014) that seemed to suggest that the Millennial generation, those born somewhere between the early 80s and the early 2000s, were a lost generation.
In many ways the net generation has its fair share of battle scars. The piece correctly cites the mile-high student loan debts, however arguably provides some questionable advice to credit unions adapting to the digital era and what role millennials play in influencing digital strategy.