Quoted in CIO.com.
…It’s important for new GA users to set out with a specific goal, or “begin with the end in mind,” as renowned author Stephen R. Covey put it in his book, The 7 Habits of Highly Effective People. “Document what you want to learn about your website so that analytics can help answer those questions,” says Ryan Ruud, CEO and founder of Lake One Digital. “When you have a clear understanding of what you’re trying to accomplish, GA will be a lot easier, and much more fun.”…