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In another step that will help it move beyond incentivized installs, W3i is starting a games program that will help developers set up servers, analytics and storefronts for their games.
It’s another sign of a little trend we keep seeing over and over. More companies are emerging to take over tiny, but easily reusable pieces of the app development process, by providing them as services to scores of developers. Think Urban Airship, which handles notifications, or Dalton Caldwell’s new project App.net for landing pages or SimpleGeo for adding location features. Then there’s Parse, Stackmob and Kinvey, which all try to take the hassle out of storing and organizing data from a mobile app’s thousands or millions of users