Earned media clipping in Pocketgamer
Pitched as a one stop shop for developers looking for both a new discovery tool and a source of fresh revenue, W3i has unveiled its latest venture: the Mobile App Ad Network (MAAP).
MAAP combines two distinct elements display advertising and daily app offers into one product designed to bring new users on board.
Rather than simply offering up an in-app ad, users are offered a daily app offer, which W3i’s numbers suggest offers a far higher conversion rate than standard ads alone.