Earned media clipping in Pocketgamer
In any industry, no-one really likes to get their hands dirty.
The roll out of W3i’s new framework for freemium developers is built upon that principle, with the firm claiming to handle everything from servers and storefronts to maintenance and security.
However, there’s also a valid monetary angle to Games Platform, the name given to the framwork: a large portion of the smaller studios dipping their toes into the freemium market simply can’t afford to handle the fundamentals of the business.