Earned media clipping from Pocketgamer:
It’s automatically programmed into the mind of many savvy gamers to ignore any in game adverts they might come across.
Throw a reward or two in their direction, however, and a fair number might be willing to give the ads that pop up a go.
That’s the motivation behind W3i’s new ad-funded payment platform for iOS, serving up a format that pays players virtual currency to install any apps advertised in free titles sporting the platform.