I’m a huge fan of Buffer. We’re talking Buddy the Elf level of love. So when they hosted a Content Curation twitter chat, I couldn’t resist joining in. Among the topics discussed were tools, platforms and engagement strategies. Content curation should be part of all modern marketing strategies. The tweet chatters shared some great insights and I’ve pulled together some of my favorites to share them here with you.
How to make your content curation stand out
A6) Stand out from others sharing curated content by creating your own content. Add a twist, offer a new perspective. But test. #bufferchat
— Michael Roach (@mr0ach) July 6, 2016
I love the Digital Chic’s opinion here. It’s good to stir the pot and ruffle some feathers. The point is to have an opinion. No one wants to do business with a brick wall, unless your concrete I suppose?
A6: Providing commentary from your brand's perspective, the more controversial the better, go against the grain! #bufferchat
— PolkadotHQ (@PolkadotHQ) July 6, 2016
Anik nails it. If your audience doesn’t come first in everything you’re doing, why bother?
https://twitter.com/complexkickz/status/750734337348366336
A6 Make sure you read the articles and determine if they are beneficial before sharing. #bufferchat
— Creative CoLAB (@CreativeCoLABco) July 6, 2016
Similar to what DigitalChic says, if you’re not feeling controversial, at least have a point of view.
Q6. Give your opinion and your stance on the topic #bufferchat
— Magnify Digital (@MagnifyDigital) July 6, 2016
Favorite content curation tools & workflows
I’m a huge fan of using content curation for email, so is Arielle, she get’s the top spot in my list of tools & workflows.
A5: I do love the @LoyalHQ + @CMX email newsletters for sharing curated content! They do it well 🙂 #bufferchat
— Arielle Tannenbaum (@ariellemargot) July 6, 2016
A5: All of our content are scheduled and delivered through @buffer #bufferchat
— diable (@officialsharppr) July 6, 2016
Tealix has a set of tools outlined here that makes curation something you can do whenever you have a few minutes. Adding things to lists, bookmarks or folders is a snap. When combined with some automation it makes magic.
I either bookmark them, throw them in a post draft on Buffer, drop them in a Google doc or in Evernote @buffer #bufferchat
— Tealix Design (@TealixDesign) July 6, 2016
A4. Aside from @giphy there's @ProductHuntGIF @Pinterest @dribbble_gif and Google Image Search #bufferchat pic.twitter.com/aRjVpPGXOM
— gifwolfpack (@gifwolfpack) July 6, 2016
Everyone loves a gif!
A4 I use Insight3, Right Relevance, Nuzzel, Reeder, TrendSpottr #bufferchat…and a few others
— Antonio Vieira Santos (@AkwyZ) July 6, 2016
A4: I love google alerts, tweetdeck, reddit and scanning #socialmedia. Damn I gave away all my secrets! #bufferchat pic.twitter.com/KpVCp0Vbnj
— Joe Gill (@joegill88) July 6, 2016
https://twitter.com/DevaniAnjali/status/750729658925219840
What about you?
What tips do you have for tools, platforms and workflows that drive your content curation success? Leave a comment with your thoughts.
Thanks for the write up Ryan. I missed this chat and something that we talk about a lot. Just want to quickly mention http://quuu.co/ which we’ve seen a number of our http://goodbits.io customers use to get quality content suggestions.
We always remind people to read the content and fully understand if it’s relevant to their audience and add their brand’s commentary.
Thanks for the comment Kalv and glad you enjoyed the write up. I’m a big fant of Quuu too! Thanks for adding it. I’m actually just discovering GoodBits for the first time now and liking what I’m seeing. Good application for some clients.