A story. It was a typical winter evening in Minnesota. Precipitation was falling and that meant the freeway traffic was stalling to a crawl. Lucky for me, that meant my commute home would be twice as …
Would you rather be persistent or tenacious? What about tenaciously persistent?
It's been about four weeks since I left the steadiness of a corporate gig for the dazzling delighted chaos of start up land and wow, what a ride.It's been an emotional, sensory overload of highs and …
Three things wolves can teach us about marketing
It’s the end of summer and for me that means time for my annual pilgrimage to Minnesota’s north woods. Labor Day brings a special week long trip to the beautiful wilderness that surrounds Ely, …
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Social Media: The One Thing Every Brand Needs To Be Doing
There's plenty of debate around what brands should be doing when it comes to social media. Whenever I meet with a client or deliver a presentation the number one point I hammer home is to take the …
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2013, The Year Of The Marketer? What Say You?
The CMO Council released their 2012, State of Marketing report with some interesting findings. It was riddled with some relief, some frustration , some “duh” and some noggin’ scratchers.The report …
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Marketing is dead. Here’s what’s left.
Marketing is dead. Here's what's left. You know that scene in Beauty and the Beast where the village people break down the castle door? No? Here’s a refresher, it starts at 1:59. That scene …
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