Marketing is dead. Here’s what’s left.

You know that scene in Beauty and the Beast where the village people break down the castle door? No? Here’s a refresher, it starts at 1:59.

That scene represents marketing of yester-year. Think of the giant tree stump as your brand message and the poor wooden door as the senses of the unsuspecting marketplace. For years marketers mercilessly participated in a full-on assault on all of our senses. It was effective, we think. But, dearly beloved, we are gathered here today to mourn the death of marketing, well at least as we know it and in its place, a new atmosphere that is in desperate need of some T-P-R-L-C (Tender Public Relations Love & Care).

Read more from my latest post with PR Breakfast Club.