Every once in awhile you come across a set of ads that are so spectacularly awesome at bridging the gap between marketing and pop culture and digital and traditional media. Sprint has been able to do …
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Bank and Credit Union Social Media Marketing Planning Guide
It's time for financial services to take the social media plunge. If your bank or credit union is still contemplating social media, this post isn't for you.If you've already decided to embrace the …
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How to Feed Your Organization’s Content Marketing Needs
Listen up soldiers, here’s our mission brief: A steady assault on prospects and customers of quality, engaging content that moves our targets from either a stage of passive interest to purchase, or …
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Business Turnaround Strategies, Lessons From Ford
I love underdog stories. Especially when the turn around is one of America's great industrial family dynasties. In the heart of the great recession no one would have thought that an American car …
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4 Changes to Google Search Results Content Marketers and Web Managers Should Note
Google has announced some changes to search results that are worth noting that could affect CTR for those with either page 1 rank or who have established authorship for site content (and if you …
WestJet’s Content Marketing Strategy Nails It, Again
WestJet, the Canadian airline you probably never heard about until their Christmas Miracle video went viral has done it again. The airline's content marketing strategy continues to focus on great …
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