Digital Marketing Consultant, Childhood Cancer Survivor, Speaker - Minneapolis, MN
There's plenty of debate around what brands should be doing when it comes to social media. Whenever I meet with a client or deliver a presentation the number one point I hammer home is to take the …
Continue Reading about Social Media: The One Thing Every Brand Needs To Be Doing →
For businesses that operate through a distributed channel, (think franchise or corporate with multiple locations) social media can be both a challenge and enormous opportunity. Just like the promise …
Continue Reading about Local social media strategy for distributed businesses →
Originally published in the Four51 blog. Welcome back! We’re glad you like the content. If there’s something more you’d like to see let us know in the comments! It was inevitable. A social media …
Continue Reading about Social Media Olympics | The event? Localizing Social Media →
It’s amazing to me how Twitter is still such a barren wasteland when it comes to strategy. In the realm of social media, Twitter provides marketers an opportunity unlike many social media networks for …
Continue Reading about Personalized social media, the difference between a bot and a human →
The Social Media Calendar Part 2: Three Tools To Help You Setup Your Calendar One of the biggest hurdles for businesses getting started in social media marketing also happens to be a very …
So the time has come. You or your organization has finally decided to bite the bullet and wade into the world of social media. But where do you even start? Simple answer; define your objective(s). But …
Continue Reading about How to establish social media objectives for business →
