It’s amazing to me how Twitter is still such a barren wasteland when it comes to strategy. In the realm of social media, Twitter provides marketers an opportunity unlike many social media networks for real-time, one on one brand building opportunities.
I was reminded during the past 4th of July holiday how important it is as marketers to incorporate a personal touch into our social media efforts. Consider PERSONALIZE IT as a lesson from Twitter 101 with this single caveat, don’t beat yourself up if you can’t catch every opportunity to personalize it. However, when you can, that extra 1/2 a second can do wonders in building brand equity and affinity.
My living example of this Twitter 101 lesson? IKEA, that fun little Scandinavian furniture store. Their personalized social media efforts made me smile and I had to share it.
Ikea’s personalized social media efforts
The interaction was prompted by a Foursquare check in at IKEA Twin Cities that resulted in a Twitter “thank you” from the Twin Cities handle.
The “Thanks for stopping today! Hope you have a fab visit” was pleasant enough but the aside that followed regarding Canada Day (Canada’s National Holiday on July1) was what literally floored me. Why? Because a massive brand took the time to see who was engaging with the brand and to personalize a response. One quick glance at my profile and the IKEA community manager connected the dots.
Voila! Brand building with Twitter in action. Let IKEA be a reminder to all us marketers to take the time and personalize it.
How about you? Have you had any awesome, personalized experiences on Twitter with brands?