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May 15, 2014 By Ryan Ruud 1 Comment

18 Credit Union and Bank Marketing Resources

You are here: Home / Credit Union Marketing / 18 Credit Union and Bank Marketing Resources

As the VP of marketing for result150, a digital media start up for credit unions looking to connect with consumers online, I’ve had a lot of conversations with credit union marketers about the challenges in online marketing. Through clients in other financial services in the past I’ve noticed banks also face some of the same challenges. From regulation to changing demographics, marketers in financial services organizations have their hands full. Below, I’ve pulled together a list of credit union and bank marketing resources to help the financial services marketer navigate the online space.

credit unions and banks
Image courtesy of Keerati / FreeDigitalPhotos.net

Credit union and bank marketing downloadable resources

From ebooks to white papers here is a collection of resources including how tos and templates, some of which I’ve created myself and some are created by others. I grouped them into two categories: digital marketing which includes websites, content and advertising and social media which includes monitoring and policies.

Digital Marketing

SWOT Analysis

Wondering how strong your online efforts are? How about your competitors? When’s the last time you’ve conducted a SWOT analysis. Download this ebook. I wrote it in 2013 and it includes a template for guiding your credit union or bank marketing team through the process.

Content marketing

Generating content that isn’t sales-y is the best way to draw new business to your bank or credit union, grow search ranking and build trust with existing depositor/borrowers or find new ones. Download this great ebook to find out how content marketing has been successful in other organizations.

SEO

While SEO is constantly changing, understanding the basics is key. No one does a better job explaining this than MOZ. Start here, and turn to them regularly as search engines update their algorithms.

Social Media

Policy

When it comes to social media, your credit union or bank marketing team will want to make sure to have a social media policy in place. Download this social media policy template to serve as a jumping off place for your team.

Where do I start?

Once you have a policy in place to protect your efforts you might be wondering where do I begin? Download this guide to social media for your financial services team.

Generations

You might be thinking that social media is only a generation thing. That only young people are using social networks. Yes, social media is a great way to engage with younger demographics. Read this research, and this and this. But it’s also a key to touching the mass affluent, an older demographic, according to research in this whitepaper.

Fill a financial social media editorial calendar

Filling a social media calendar can be a daunting task especially when you have multiple social networks to manage. To help you out I maintain an actively updated list of financial social media marketing ideas organized by social network.

Credit union and bank marketing reading list and blog roll

First, a few articles on credit union and bank marketing:

Digital Marketing Trends For 2014

The 6 C’s of Content Marketing

Finally, the blog roll. Most of these are not within the financial services industry but they provide incredible insight on technology and consumer trends. You’re the expert on your industry, these are the experts in online marketing, social media and consumers.

For Seo

For demographics and trends

For PR

For Social Media (it’s a broad blog but there are some gems in there) and this one too

And one industry

What did I miss? I know there are ton of resources our there. Share what you’ve found in the comments below. Together we can make digital marketing a vibrant place for credit unions and banks and make financial topics not so scary for consumers.

 

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Filed Under: Credit Union Marketing

Ryan Ruud

Ryan Ruud is a digital marketer and entrepreneur. His no BS approach to marketing, business model, and core audience alignment is seen in a track record of double and triple revenue growth results for clients including startups, fortunes, and nonprofits. He is the principal and founder of Lake One, LLC, a boutique Business Growth and Marketing Firm in Minneapolis, MN

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  1. Credit Union and Bank Social Media Marketing Planning and Ideation - RyanRuud says:
    August 2, 2014 at 6:44 pm

    […] online marketing efforts, then this is something you’re going to love.[Additional reading: Bank and Credit Union Online Marketing Resources]So where does one start when embarking on credit union or bank social media […]

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