Early in my career, I was a Marketing Director for an enterprise SaaS company. One of the first things I did was deconstruct the company’s sales and marketing stack. I came across a tag on our marketing site from LeadLander. When I met with our VP of sales next, I asked about it. He said it was there to identify website visitors. I asked, “and then what?” *crickets*
In the years since I’ve had a love/hate relationship for apps that help turn anonymous visitors into a best guess report suggesting that someone from some company might be visiting your site. At the time, that’s about as much as one could expect. Today, the tools available offer a lot more insight and make the concept of identifying website visitors a much more effective sales and marketing strategy. Here are the tools I’m loving and why as part of this month-long series: Tools I Love. It is February after all, the month of love.
Disclosure: Some of these links are affiliate links. As a result, I may get commissions for purchases made through some links in this post.
Identify Website Visitors With These Tools
- LeadFeeder identifies 1st and 2nd-degree connections you may have at the companies visiting your website.
- You can send the contacts to your CRM as a prospect.
- You can send the company to your CRM as a prospect.
LeadFeeder Offers a 30 Day Free Trial and is just $59/mo with unlimited users 200 unique companies.
Hubspot is, by many accounts, the leading marketing and sales platform for business. When it comes to identifying website visitors and turning them into sales opportunities, Hubspot’s Sales stack provides an opportunity to identify suspect companies and get some key information about the company right in your sales and marketing dashboard. Whether you are a full-fledged HubSpot user or just getting started with their Marketing, Sales and CRM tools, the visitor identification fits seamlessly into your sales and marketing workflow. I particularly like Hubspot for
- Ease of page visit review
- Quickly being able to assess viability of a prospect (by identifying number of page views and number of visitors)
- One click add to Hubspot CRM/Sales
Hubspot offers website identification as part of their free Sales tool with upgrades to their light and more enterprise versions based on need.
LeadLander is the grandfather of the “identify website visitors” tool class. It’s the tool that SaaS company had way back when that I referenced at the start of this post. LeadLander has tried to build out the data they provide into a whole marketing platform by integrating with marketing automation and enabling lead scoring. They don’t limit usage by application users or site traffic but come with a heavy cost. The last time I checked they were an annual contract north of $100/mo.
Unless you have a successful sales strategy that can immediately take advantage of the data from these tools, an annual contract might be a bit agressive. That’s why I air on the site of tools Like Hubspot and LeadFeeder that are more economical and can augment your sales and marketing strategies as you grow.
What Tools Have You Tried That Identify Website Visitors?
There are a lot more than the three tools listed above. I’ve tried many of them but the three above provide the best service, cleanest data and best value. I’d love to hear from you. What tools do you use to identify your website visitors? How do you use that data to inform you marketing strategy and drive sale? Leave a comment below.
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