Cliche time. Life’s a journey. Okay, now before you freak out at me and go okay, nice job Ryan… and water is wet and the sun is hot… what’s your point?! Hear me out.
I’m the ripe ol’ age of 24. I’ve spent 10 years working professionally in media and I feel after a decade, that I know very little after all these years. I love the constant challenge of adapting in an industry so diverse and so change-oriented. I’ve held positions in broadcast outlets on-air and off in markets from small to number 15. I’ve built and run my own public relations consutlting practice, I’ve counseled executives to students on the use of social media in P.R./Journalism/Marketing, I’ve driven strategic communication for organizations from the ground up delivering robust results and even after all of this I feel like I know so little.
That’s a good thing, it means as a P.R./Media guy I keep looking to sharpen skills. But in recent weeks that nasty lil’ shadow of self doubt has crept in. Here’s the biggest lesson I’ve learned in 2010that, when understood, has empowered me to achieve successes. Acceptance and execution will empower you as well, what is it?
What every P.R./Media Professional Must Know For Success
Trust your instincts, you know more than you think you do.
Too often we communications folks get wrapped up in planning and talking about what we’re going to communicate and how wer’re going to do it then actually doing. We talk about how hard it is to measure and quantify and execute and blah blah blah. The co-founder at my latest gig left me with this nugget that I think ties all of this together and I hope will give you some incentive in 2011, he says:
“Get off the whine (he uses a different word but I think my mom reads this blog so I’m censoring, use your imagination and hi mom!) train and just GO already!”
My sincerest wishes for the very best to you, your agency, your school, your company, and your world in 2011!