Marketing technology enables sales and marketing teams to achieve more in less time. I provide marketing technology consulting to help organizations develop custom marketing stacks to realize efficiency and scalability of sales and marketing programs.
From marketing and email automation to analytics and personalization, marketing technology has changed the way organizations scale their marketing engine and reap the rewards. For example behavioral emails, emails based on success events, can achieve up to a 13x increase in revenue compared to regular promotional email. This can only be accomplished with a well engineered, marketing technology stack.
Marketing Technology Consulting Designed For You
A well-crafted marketing technology stack increases marketing efficiency, decreases lead to sales time and ultimately increases overall revenue and customer satisfaction.
My approach to marketing technology starts with defining the marketing tasks you’re already doing, that are driving value and that can be automated, saving you time and money.
Next, I look at where we can scale and improve other pieces of the customer journey. Whether it’s implementing marketing automation solutions to improve lead nurturing or email automation to provide the right content at the right time.
Marketing Technology Consulting Services Offered
Analytics
As a Google Analytics Certified Individual and A Google Partners Agency through my consultancy practice (Lake One) I offer the following Analytics services
- Account review & audit
- Analytics Framework development
- Analytics Implementation
- Tag manager implementation
- Report and dashboard development
- Analytics Analysis
- Monthly Reporting
- Ongoing strategic and tactical planning
Marketing Automation
- Account setup and review
- Workflow & buying stage alignment
- Monitoring and management of campaigns
- Analytics Analysis
- Monthly Reporting
- Ongoing strategic and tactical planning
Email Marketing
As a MailChimp affiliate, I provide
- Account setup, review and management
- List management
- Email campaign planning & execution
- Monthly Reporting
- Ongoing strategic and tactical planning
Ready To Get Started On Your Marketing Technology Stack?
If you’re ready to get started reviewing an existing marketing technology stack or building it from scratch, or if you just have some more questions, It starts by leaving me a note here.
Or giving me a call at 612.787.2801.