The days of “That Facebook thing won’t last” or “Pinterest isn’t going to matter to my business” are a distant memory. Social media marketing is is positioned firmly in the digital marketing mix and is a core tactic of a strong digital strategy. What was once a wasteland of unmeasurable ROI is now a wonderland of leads, sales and opportunity. Today, nearly 75% of marketers report measuring a positive ROI from their social media efforts.
Social Media Marketing Provides The Ultimate Focus Group
A well crafted social media marketing effort puts your brand or organization squarely in the middle of conversations taking place in your community, with your customers, and about your industry.
My approach to social media marketing starts with a deep dive on your industry and getting personal with your highest value audience. The goal is to figure out where they hang out. From there I put together a customized strategy to focus on the highest priority platforms, filled with the highest relevance content. The result is a curated conversation that moves your community along through various success events including purchase, repeat purchase, and referral.
The last piece of the equation involves architecting the right measurement plan and implementing the right tools and technology to optimization and track results, monitor your brand and continually improve performance.
Social Media Marketing Services Offered
Social Media Management
- Social Media & Competitor Review & Audit
- Account setup
- Social Media Editorial Calendar
- Content Creation & Curation
- Development & Management of Customer Service Response Plan
- Social Media Monitoring
- Analytics Analysis
- Monthly Reporting
- Ongoing strategic and tactical planning
Social Media Advertising
Social media advertising offers the opportunity to extend your contet exposure, hyper target your offers and drive extremely relevent remarketing and online advertising campaigns. I provide consulting, implementation and ongoing management and optimization of social media advertising on the following networks:
- Facebook Advertising
- LinkedIn Advertising
- Twitter Advertising.
Learn More About Social Media Advertising Services.
Ready To Launch Your Social Media Marketing Efforts?
Whether you’re ready to kick-start a social media marketing effort, looking to review existing work or just have a few questions, it starts by leaving me a note here.
Or giving me a call at 612.787.2801.