Opportunity Marketing, defined. Marketing has evolved, again.
Marketing is a changing creature, and in the past ten years that’s painfully obvious to some and enthusiastically cheered on by others. There’s a million and one buzz words and phrases used to describe various evolutions of marketing from inbound to outbound, push to pull, and so on and so on.
As a former broadcaster turned advertiser turned back to broadcaster turned to PR guy turned marketing dude, I’ve been in and out of a few of those phases and seen them from a myriad angles. But I think we’ve emerged into a new reality for marketing, one I don’t see changing anytime soon. I humbly submit for this new era the following term: Opportunity Marketing.
What is Opportunity Marketing?
Before we get to my working and evolving definition of opportunity marketing, it’s important that we both be on at least the same plane for a moment.
Agree or disagree: Technology, the Internet and the mobile web have initiated a seismic shift in the way businesses connect consumers to products and market to the masses?
Disagree? You can stop reading and thanks for visiting. If you agree read on.
Agree or disagree: Social media and connected devices (tablets, smartphones, game consoles etc.) have changed the essence of communication between brand and consumer creating more “intimate” experiences?
Disagree? Again, you can stop reading and thanks for visiting. But if you agree, then lets get to my definition.
Opportunity marketing is leveraging web, social and mobile technology to find and connect with a market in a less intrusive and more consultative way. Messaging designed for many, but delivered in a personalized intimate manner.
Now that we have a definition, I’ll expand on this thought more in post to come. But for now, it’s out there.