Search engine marketing is a core component of successful digital marketing programs. With more than 93% of online experiences starting with a search engine, no wonder. I have nearly a decade of planning and managing ROI positive search engine marketing strategies and campaigns. Search engine marketing services include existing ad account reviews, ad account setup and ongoing management. In addition to pay-per-click reviews and management, I also offer site audits and recommendations to improve overall organic search position in an ever-changing landscape of search algorithms.
Search Engine Marketing Drives Traffic With Intent
A well-crafted search engine marketing strategy combines both paid and organic efforts to bring the most qualified visitors to your website. My approach to search engine marketing
My approach to search engine marketing starts with defining your highest value audience segment. From there I curate and fine tune their experience from the Search Engine Results Page (SERP) to the landing page on your website whether delivering them to a piece of content, a cart or a lead form.
Finally, putting in place the right measurement and optimization tools and technology to track results, improve performance and put visitors into lead generation campaigns or remarketing efforts if they’re not quite ready yet.
Search Engine Marketing Services Offered
Pay Per Click Management
As a Google Adwords Certified Individual and A Google Partners Agency through my consultancy practice (Lake One) I offer the following Pay Per Click Services
- Account review & audit
- Keyword research, ad group development, and campaign development
- Ad creation, testing, and management
- Monitoring and management of campaigns
- Budget management
- Analytics Analysis
- Monthly Reporting
- Ongoing strategic and tactical planning
Search Engine Optimization
Search Engine Optimization continues to transform as algorithms continually change. Beware anyone promising you page one results or over emphasizing keyword density or the acquisition of links without hard work.
I’d rather spend my energy on things that have consistently worked and what the algorithms continue to reward: develop quality content and put in the legwork to acquire high-quality links from authoritative websites. I offer the following search engine optimization services to help ensure your website is keeping your users and the search engines happy.
- SEO Audit
- SEO Content Plan
- SEO Technical Updates
- Website Performance Improvement Plan
Ready To Get Started On Your Digital Marketing Program or a Search Engine Marketing Effort?
Ready to kick off a digital marketing program or need help with your search engine marketing? Just have a few more questions? It starts by leaving me a note here.
Or giving me a call at 612.787.2801.