In the past I’ve talked about LinkedIn advertising for B2C. Weird I know, right?! But what about B2B marketing? We spend all this time building personas, researching the content they search for and consume, compiling editorial calendars and finally crafting content to attract and convert b2b leads. We put together a killer content pillar, some […]
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The ultimate guide to hiring an inbound marketing consultant
Inbound marketing is a term coined by Hubspot CEO, Brian Halligan back in the early 2010’s. At its core, inbound marketing refers to a style of marketing aligned to modern buyers. One where brands get found, and customers and interest get cultivated rather than crammed down throats. Today, more businesses are embracing inbound marketing whether […]
Small Business & Freelance Time Tracking: Tools I love
Finding The Best Small Business and Freelance Time Tracking Tools All month long I’m sharing the tools I love with you. From how to identify site visitors to optimizing your website, these are some of the tools I run my business with and leverage to drive growth for clients across the country. Today I’m diving […]
Small business website optimization tools to love
Are you set up to measure the things that matter to your small business? As a digital marketing consultant, I am often asked to help businesses improve sales performance. I almost always starts by implementing a few website optimization tools. Small Business WebSite Optimization Tools These tools are free or near free. Depending on the site you […]
How To Identify Website Visitors: 3 Tools I Love
Early in my career, I was a Marketing Director for an enterprise SaaS company. One of the first things I did was deconstruct the company’s sales and marketing stack. I came across a tag on our marketing site from LeadLander. When I met with our VP of sales next, I asked about it. He said […]
