Guest post contributed to Business.com. Inbound marketing is especially important today. According to a study conducted by Hubspot, organizations that place a heavy focus on inbound marketing techniques are an incredible four times as likely to be effective at achieving their goals than those that only focus on outbound efforts. This is something that works […]
Press
A collection of client earned media clippings, placed ghost writing, and interviews/ guest posts I've contributed to sources across the media spectrum.
Tame Your MarTech Chaos With Persona & Journey Driven Frameworks
Guest column to CMSWire. Marketing technology started out innocent enough. A colleague remarks, “I need to send an email for this webinar.” So an enterprising employee signs up for a freemium tool. Across the hall, marketing is onboarding a marketing automation platform. It has email, too. Over in sales, the team is discussing CRM. They […]
Travel marketing is messy (and getting messier)
Contribute column to TNOOZ. In 1999 my family took a trip to Florida. This trip was dreamt of through TV ads, planned through pamphlets and documented through rolls of film. We actually had to fly home, drop film off to be developed and wait before any of our memories could be shared. Our brand experience […]
4 Steps to Tying Social Media Into Strategic Planning
Guest column contributed to Credit Union Times One of my first professional mentors loved the saying, “Plan your work, work your plan.” As a young marketer, it was a response to everything I wanted to do. I hated it at the time but grew to love it throughout my career. Over the years, it has […]
5 Digital Marketing Themes for 2017 Strategic Planning Season
Guest column contributed to Credit Union Times. It’s hard to believe the final days of summer are here. As we kick off strategic planning season, how much focus does your credit union put on digital marketing and member experience? For credit unions looking to add digital to their 2017 strategic planning sessions, consider these core […]
