Guest column to CMSWire. Marketing technology started out innocent enough. A colleague remarks, “I need to send an email for this webinar.” So an enterprising employee signs up for a freemium …

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Contribute column to TNOOZ. In 1999 my family took a trip to Florida. This trip was dreamt of through TV ads, planned through pamphlets and documented through rolls of film. We actually had to …

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Guest column contributed to Credit Union Times One of my first professional mentors loved the saying, “Plan your work, work your plan.” As a young marketer, it was a response to everything I wanted …

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Guest column contributed to Credit Union Times. It’s hard to believe the final days of summer are here. As we kick off strategic planning season, how much focus does your credit union put on …

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Guest column contribute to Credit Union Times. At the end of June, Facebook announced another change to its newsfeed algorithm. Score a win for cat videos, a blow to great rate posts. The gist …

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Guest column contributed to Credit Union Times. In the search engine advertising (pay per click) world, there are studies that show around 25% of search advertising budgets are wasted. So if your …

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