Guest column contribute to Credit Union Times. At the end of June, Facebook announced another change to its newsfeed algorithm. Score a win for cat videos, a blow to great rate posts. The gist of the change will result in more newsfeed content coming from friends and family and less from pages and publishers. Within […]
A collection of client earned media clippings, placed ghost writing, and interviews/ guest posts I've contributed to sources across the media spectrum.
Guest column contributed to Credit Union Times. In the search engine advertising (pay per click) world, there are studies that show around 25% of search advertising budgets are wasted. So if your credit union is spending $10,000 a month, $2,500 is going straight down the drain. As online advertising has evolved, tactics expanded, and getting […]
Guest column contributed to Credit Union Times. The credit union website is the hub of a modern, digital marketing strategy. Earlier this year I wrote about the evolving member journey. How it’s always on and always connected. At times, it feels as if we’re in the middle of a massive, industry –wide website update cycle. There […]
Quoted in Shoprocket Blog. … Ecommerce stores too often neglect their on-site data. Not having a well-implemented analytics platform leaves stores without strong remarketing or cart abandonment re-engagement capabilities. Tracking key conversion points via analytics and triggering marketing activities off them, whether advertising, email or other medium, is one of the easiest, most cost effective […]
Guest post contributed to Credit Union Times. Salesforce recently released its third State of Marketing report. Four thousand marketers from around the world, across diverse industries, participated in the research. A key finding jumped out. Eight-two percent of marketers believe social media marketing is core to their business. Seventy-five percent reported measuring ROI from the channel. What a […]