Guest post contributed to Credit Union Times. In 2012, Gartner Analysts predicted that by 2018, CMOs would spend more on IT than their CIO and CTO counterparts. Last week I led a discussion with Information Systems graduate students at the University of St. Thomas in St. Paul, Minnesota. I kicked the discussion off with the […]
A collection of client earned media clippings, placed ghost writing, and interviews/ guest posts I've contributed to sources across the media spectrum.
Quoted in CIO.com. …It’s important for new GA users to set out with a specific goal, or “begin with the end in mind,” as renowned author Stephen R. Covey put it in his book, The 7 Habits of Highly Effective People. “Document what you want to learn about your website so that analytics can help […]
Quoted in LivePlan Blog. If you’re not someone who is naturally good with numbers, managing your small business financials can be a bit of a struggle. And even if you are, it can be difficult to know what metrics to focus on, and how to keep track of everything at once. To that end, we’ve […]
Guest column contributed to the Credit Union Times. As a child, I recall opening my first checking account. Back then, the path to account opening was linear. Hear a radio ad. Maybe see a billboard or a flier. Walk into a branch. That journey has imploded. 2016 will only get messier. Today, people ask friends. They scroll […]
Quoted in Credit Union Times. For credit unions that are interested in appealing to younger consumers, the solution is rather straightforward – focus on perfecting the member experience, both online and offline. “It’s not about appealing to a generation,” Ryan Ruud, CEO/founder for The Credit Union Consulting Group, said. “Stop asking how we can reach […]